Neurolabs has been recognised by the Promotion Optimization Institute (POI) in its 2025 Vendor Panorama, an annual report spotlighting the technologies redefining Enterprise Planning and Retail Execution for CPG leaders.
The POI research team evaluated leading vendors and platforms to help manufacturers and retail partners understand the technology and service options that can improve promotional outcomes and drive profitable growth.
This year, POI highlighted the growing role of AI and image recognition in delivering real-time execution insights. Aligned with this innovation, Neurolabs was recognised as an enabler for its image recognition technology, which processes millions of images each month and recognises over 100,000 SKUs across shelves, coolers, backrooms and promotional zones worldwide.
Recognition for reshaping retail execution
POI highlighted Neurolabs’ unique accelerators, innovations that push retail execution beyond compliance toward measurable, profit-driving outcomes.
- ZIA Synthetic Catalogue – 3D generated digital twins allow onboarding of 1,000+ SKUs per week with >95% accuracy from day one.
- Visual AI Engine – Cloud architecture delivers real-time shelf KPIs in seconds, eliminating blind spots and powering proactive distribution and price actions.
- Real-time Data Feeds – Shelf execution data integrates directly into TPM, BI and demand planning systems.
- IR-as-a-Service Operating Model – Modular, scalable and designed to grow with your retail ecosystem with no vendor lock-in.
- Open, API-First Integration – Insights seamlessly flow into ERP, SFA and data-lake environments.
Unlocking real-time execution through Aforza Studio + Neurolabs
The report also highlighted Neurolabs as an integration partner within Aforza’s Studio Marketplace. This partnership underscores how leading CPG brands can combine Neurolabs’ Visual-AI shelf insights with Aforza’s Sales Force Automation (SFA) platform to achieve faster, smarter retail execution.
The Aforza Studio Marketplace brings together apps and services, ranging from AI and image recognition to CRM and collaboration, that extend Aforza’s Photo Automation solution. Within this ecosystem, Neurolabs powers advanced image recognition, helping sales reps and commercial teams instantly analyse shelf photos for share of shelf, missing SKUs, pricing errors or promotion compliance.
When combined with Ava, Aforza’s Vertical AI assistant, these insights become actionable recommendations. A single shelf photo captured in-store can trigger Neurolabs’ detection engine, flow directly into Aforza workflows, and then be contextualised by Ava to recommend the next-best action, whether that’s placing a replenishment order, raising a compliance claim or scheduling a follow-up visit.
This partnership moves retail execution from reactive auditing to proactive action. It creates a closed loop from photo → insight → action, with Neurolabs’ Visual-AI providing the precision and accuracy that makes the loop possible. Together, Neurolabs and Aforza are already helping CPG brands like AG Barr see measurable improvements in execution quality, trade-spend ROI and revenue growth.
Neurolabs was also recognised as an integration partner in Aforza’s Studio Marketplace, a platform connecting AI, Image Recognition, CRM and collaboration apps within Aforza’s Sales Force Automation (SFA) ecosystem.
Together, Neurolabs’ Visual-AI store insights and Aforza’s field automation deliver instant, actionable visibility. Sales reps can capture a single photo, trigger Neurolabs’ detection engine and see Ava (Aforza’s Vertical AI assistant) recommend the next-best action, from replenishment to compliance claims.
Companies such as AG Barr see measurable improvements in execution quality, trade-spend ROI, and revenue growth. With an accuracy of 95%, the partnership has cut audits times by up to a 50%. Field reps now focus on building customer relationships and driving sales, while HQ benefits from a faster, clearer view of execution across the market.
See the impact for yourself
Being recognised in the POI 2025 Panorama underlines Neurolabs’ mission: to help CPG leaders turn shelf execution into measurable revenue growth.
Book a demo today to see how Neurolabs’ Visual-AI can unlock faster, smarter and more profitable retail execution for your teams.
