WHAT'S REALLY HAPPENING IN STORE

Your Plans Are Perfect. Stores Are Not. Execution Intelligence Closes the Gap.

Visibility into what actually happened in store. Not what was planned. Not inferred after the fact. Observed, evidence-backed and delivered in-window.

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Field rep photographing a drinks aisle, with 91% on-shelf availability, 26 OOS issues, 222 stores tracked, 86% promo
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what it is

Not More Analysis. Execution Truth You Can Act On.

A Decision Product

Evidence-backed visibility into what actually happened in-store, so teams can fix execution issues while there is still time.

Issue detected alert: Energy Elite 250ml out of stock in 26 stores, shown with the product can
Next-step prompt to prioritise replenishment in high-velocity stores before afternoon peak, tagged 7-Eleven and 24 more
In-Window Decision-Making

Insights during the execution window. Not in a post-campaign debrief. Not six weeks later. While there is time to take action.

Campaign execution window of four weeks, with Neurolabs detection points marked early in the window
POS data and syndicated data markers sitting at the far right of the timeline, in the too-late zone
Key: orange for issue detected, green for fixed in-window, red for found out too late
Complements Your Existing Data

Sits alongside TPM, POS and syndicated data, adding the execution reality layer those systems assume but cannot verify.

Close your execution gap
Panel showing 76% coverage across 222 stores, 98% of products at RRP, 26 OOS situations and 91% POSM compliance
Execution signal overview scoring promotion, price, availability and display as in-window, compliant, act now and verified
what it covers

Execution Signals That Determine Whether Your Trade Spend Delivered

Promotion

Is the promotion live and executing as planned with the right mechanics, timing and visibility in the right stores?

Price

Is pricing executing as planned on the shelf and where does it vary across stores or the category?

Availability

Is the product present and purchasable where demand is highest or are voids quietly costing you volume?

Display

Is the product visibly merchandised as intended, including secondary placements and POS or did it simply not go up?

what you can do with it

Turn Execution Truth Into Action

Fix Promos While They’re Live

See execution failures while promotions are still live.

See Where Pricing Breaks

Identify where price execution varies from plan, store by store.

Spot the Stores Costing You Volume

Confirm availability at the stores where demand is highest.

Prove Your Display Ran

Verify display and POS compliance against your agreed mechanic.

Direct Field Teams Precisely

Prioritize field actions with evidence, not assumptions.

Replace Debate With Proof

Ground internal and retailer conversations in proof, not opinion.

01
Trade & Commercial Teams

Fix and validate execution while campaigns are still running. Stop finding out what went wrong after the window has closed.

02
Retail Execution & Field Operations

Prioritize store visits with store and SKU-level evidence of exactly where to act and what to fix when you get there.

03
RGM & Commercial Excellence

Validate that execution delivered against plan. Ground trade ROI discussions in reality, not inferred data.

who it's for

One Product. Multiple Stakeholders. A Shared Execution Truth.

Execution Intelligence is designed to land with commercial teams and expand across the organisation. Whether you're fixing live execution issues or validating trade ROI, everyone works from the same evidence.

Contact us today
Trade and commercial team view of promotional coverage by retailer, ranging from 61% to 93%
our services

Simple, transparent pricing for smarter automation

Our task management service helps you organize projects, streamline workflows, and collaborate effortlessly. Stay productive with automation, reminders, and real-time progress tracking

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Prioritised store actions this week, flagging stores 047 and 112 as critical and store 023 as medium
our services

Simple, transparent pricing for smarter automation

Our task management service helps you organize projects, streamline workflows, and collaborate effortlessly. Stay productive with automation, reminders, and real-time progress tracking

Start free trial
RGM and commercial excellence card comparing brand execution with category average: on-shelf availability 91.9% vs 85%
works alongside

The Ground Truth Your Existing Platforms Assume but Can’t Verify

Microsoft
Snowflake
Databricks
Looker
Tableau
Qlik Sense
Getting started

Start Small. Prove Value. Scale Deliberately.

 Proof of Value

A paid, time-bound execution sprint that surfaces real gaps, real evidence and a clear internal business case.

Priority SKUs and stores defined
First insights within days
Image-level evidence included
Quantified revenue leakage estimate
Execution gap analysis across stores and promotions
Strategic recommendations and expansion roadmap
.
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Ongoing Execution Intelligence

An annual program delivering always-on execution visibility across your commercial calendar.

Everything in Proof of Value
Visibility across every execution window
Governed datasets for your analytics stack
Exec-ready outputs
Dedicated program management
Full SKU catalogue incl. competitors
Monthly strategic briefings with the Neurolabs team
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Most popular
What It's Not

So you know exactly what you're buying. Execution Intelligence is a focused product with a clear purpose.

Not a generic analytics platform
Not a one-off audit
Not a long-term lock-in before proven value
Not a field management tool
Not a mystery shopping or manual audit service
Not a syndicated data subscription
.
How it works
Frequently asked questions

Questions We Hear From Commercial Teams

What is Execution Intelligence?

Execution Intelligence is the bridge between what your commercial team plans and what actually happens in store. It gives CPG brands store-level visibility into promotional compliance, pricing accuracy, product availability and display execution fast enough to act while the window is still open.

How is this different from field reporting or syndicated data?

Syndicated data shows outcomes weeks after the fact. Field reports depend on manual sampling. Neurolabs provides observed execution truth, store by store, SKU by SKU, captured through a crowdsourced field network and delivered in near real time. You see what actually happened, while you can still do something about it.

How quickly can we go live?

Most brands are live in under four weeks. We use synthetic product imagery to recognize your SKUs meaning no extensive shelf photography, no lengthy model training. New SKUs can be added in under a minute.

Does this replace our existing data tools?

No. Neurolabs sits alongside your POS, TPM and SFA data. We provide the ground truth those systems assume but cannot verify. Think of it as the missing layer between your commercial plan and your revenue outcomes.

What does the commercial model look like?

We offer two entry points. A time-bound Proof of Value sprint that surfaces real execution gaps and builds a clear business case with no long-term commitment required. And an ongoing annual Execution Intelligence program for always-on visibility. No black boxes. No lock-in before the value is proven.

Ready To See Your Retail Execution As It Really Is?

If execution matters to your business, visibility can't wait.

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Live in <4 weeks
Proven value before commitment
Phone shelf analysis showing 22 total facings and share of shelf led by 1664 at 36.4%
Execution score of 84.8%, up 3.2 points this week across all 222 stores
We help CPG teams see what's really happening on shelf and act on it before it costs them.
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