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The Questions Commercial Leaders Are Asking
The photo becomes SKU-level data (facings, share of shelf, out-of-stocks, prices, promo compliance) within seconds and lands in the customer’s own lakehouse, not a vendor portal.
They join shelf data with the data that explains it (distributor inventory, the promo calendar, depletions, trade spend), so each gap comes with a cause and an owner.
The rep gets a result on-device in under 5 seconds and fixes the shelf before leaving the store, while SKU-level analysis reaches the backend in under 30 seconds.
Inside the tools people already use: in the SFA app via SDK or deeplink for the rep and in the existing data platform for analysts, never as another app to log into.
They put shelf data next to sales, inventory and trade data under one governance model, so any team can query it, including in plain language through Genie, without a custom integration per question.
SKU onboarding in 48 hours from synthetic data, shelf data that is open and joinable and next best actions that reach sales, supply chain and trade marketing, not just the rep in the aisle.
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