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  • Writer's pictureNeurolabs

What are Retail Digital Twins?

Virtual counterparts that unlock automation potential for retailers and CPG brands

A GIF of a digital twin or virtual replica of a bottle of Coca Cola.
Any Consumer Packaged Good can be virtually replicated to enable automation across its supply chain, from manufacturing and distribution, to in-store inventory, checkout, and even recycling.

A Digital Twin is a virtual replica of a real world thing, including people, objects, and even entire places.

Photo of a real world bottle of Coca Cola and a 3D generated Digital Twin sitting alongside it.

In retail, Digital Twins primarily include virtual recreations of Stock-Keeping Units and the environments in which they exist in the real world i.e. grocery products on supermarket shelves.

Retail Digital Twins replicate real world Consumer Packaged Goods and Fast Moving Consumer Goods in a virtual environment. This provides computer software like Synthetic Computer Vision with the necessary visual data (Synthetic Data) to learn how to recognise those products in images and videos.

Two GIFs side by side. The GIF on the left is a virtual recreation of a supermarket fridge and its products. The GIF on the right is the real life counterpart of that supermarket fridge with detections of its products being carried out by Neurolabs Computer Vision software in real time.
A digital twin of a supermarket fridge and its products used to train a Computer Vision model to detect those products in the real world.

At Neurolabs, we are revolutionising in-store retail performance with our advanced image recognition technology, ZIA. Our cutting-edge technology enables retailers, field marketing agencies and CPG brands to optimise store execution, enhance the customer experience, and boost revenue as we build the most comprehensive 3D asset library for product recognition in the CPG industry.


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