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  • Writer's pictureNeurolabs

Optimising Retail Execution: How Our Technology Empowers Household CPG Brands

In today's fiercely competitive market, household Consumer Packaged Goods (CPG) brands face numerous challenges in maintaining visibility, meeting sustainability demands, and optimising retail execution strategies. 

With rising consumer expectations and evolving market dynamics, traditional approaches to retail execution are no longer sufficient. However, emerging technologies offer a beacon of hope, promising to change how CPG brands operate in the household category.

Neurolabs’ ZIA (Zero Image Annotations) is a game-changing image recognition technology powered by synthetic data and computer vision. ZIA represents a paradigm shift in how CPG brands approach retail execution and consumer engagement strategies. 

With its unparalleled capabilities and transformative potential, ZIA stands poised to redefine the landscape of the household CPG industry, empowering brands to overcome challenges, seize opportunities, and establish themselves as leaders in an increasingly dynamic market.

How Technology Helps You Take on the Competition

The household category is a battleground where CPG brands engage in relentless competition for coveted shelf space and consumer attention. 

In this fiercely contested arena, effective advertising strategies that reach the right consumers and effectively convey the superiority of a brand's products are paramount. Eye-catching packaging and engaging Point-of-Purchase (POP) displays are crucial tools in attracting consumers to the brand and fuelling brand and category growth.

Moreover, the escalating demand for eco-friendly and sustainable products adds an additional layer of complexity to the landscape. CPG brands must adapt their portfolios and manufacturing processes to meet these evolving consumer preferences, further intensifying the competition within the household category.

Selection of Eco Household Products

Amidst these challenges, retail execution is a pivotal issue plaguing household CPG brands. Inconsistent product availability and in-store presence pose significant obstacles, hindering brands from establishing a cohesive and impactful retail strategy. 

In response to these challenges, household CPG brands are increasingly turning to technology-driven solutions to gain a competitive edge. Image recognition, predictive analytics and AI are among the innovative tools being leveraged to streamline retail execution, optimise product assortment and packaging, and forge stronger partnerships with retailers.

By harnessing the power of data and technology, brands can unlock valuable insights, enhance visibility across retail channels, and ultimately drive sustainable sales growth. 

Image Recognition & Workforce Optimisation

The shift towards a more flexible and technology-enabled field force is evident, with brands investing in data-driven decision-making and real-time insights. 

While outsourcing retail execution was once prevalent, there's now a trend towards establishing smaller, agile field teams that leverage technology to enhance efficiency and effectiveness. This transition reflects a broader shift towards collaborative approaches to retail execution and category management.

Image recognition technologies, such as our ZIA (Zero Image Annotations), are poised to revolutionise retail execution in the household category. By automating data collection and providing real-time insights, ZIA enables brands to optimise product assortment, monitor shelf placement, inventory and enhance in-store visibility. 

How Synthetic Image Recognition Works

With its ability to generate synthetic data and leverage advanced computer vision, ZIA offers unparalleled accuracy, efficiency, cost efficiency and ease of use.

The Benefits of ZIA Technology

Neurolabs’ ZIA (Zero Image Annotations) is not just a technology; it's a strategic ally for household CPG brands seeking to gain a competitive edge in the market. ZIA leverages the power of synthetic data and advanced computer vision to provide comprehensive insights and streamline retail execution processes.

There are many reasons that leveraging proactive synthetic data gives you a substantial advantage over reactive traditional data. Some of the key benefits of using ZIA include: 

  • Rapid Product Onboarding: A key feature of ZIA is its 'Universal Artwork Approach,' which allows users to effortlessly create digital twins (3D Models) of products from existing PDF and PNG files. Simply upload the artwork of the product or promotional material, and ZIA will create a digital twin for more accurate product onboarding. If you don’t have artwork, with our ZIA Capture app, you can onboard new products in less than 30 seconds per SKU, enabling swift catalogue updates and achieving over 96% accuracy from day one.

  • Advanced Training Models: ZIA continuously enhances accuracy over time, leveraging an extensive dataset of over 2 billion product images and 72 million shelf images. This robust capability ensures consistent catalogue updates and offers deeper insights, saving valuable time and resources.

  • Seamless Integration: ZIA effortlessly integrates with existing Sales Force Automation (SFA) solutions, ensuring compatibility across diverse regions and adaptability to industry demands.

ZIA is not just a technology; it's a catalyst for innovation and success in the household CPG industry. By leveraging the power of synthetic data and advanced computer vision, ZIA empowers brands to create a robust catalogue and overcome retail execution challenges, enhance visibility, and drive sales growth. 

With ZIA, household CPG brands can unlock new levels of success and establish themselves as leaders in the industry.

Supercharge your REX with ZIA - Find out more

Stay Competitive: Enhanced Visibility With Scene Understanding

Recent reports show that 70% of shopping decisions are made on-site. This means that captivating displays and competitive price points easily sway consumers, emphasising the critical importance of maintaining visibility and strategic positioning within the retail space.

ZIA's In-Store Scene Understanding (ISSU) is a groundbreaking feature that transcends traditional shelf-level insights, offering a panoramic view of the entire in-store environment. This holistic approach provides household CPG brands with a comprehensive understanding of their product placement and presentation, competitor strategies, and consumer interactions.

Household CPG brands can unlock unparalleled insights and maximise sales potential by embracing ZIA for enhanced shelf data collection. Leveraging ISSU, ZIA not only provides detailed insights into a brand's own product catalogue but also offers a comprehensive analysis of competitor activities. This includes evaluating promotional materials, display strategies, sustainability efforts and competitor consumer engagement tactics.

With a deeper understanding of competitors' product strategies and execution, brands can craft informed strategies to stay ahead of the curve and resonate with consumers effectively. 

By harnessing the power of ZIA's ISSU, household CPG brands can elevate their in-store visibility, optimise promotional efforts, and make data-driven decisions that drive sustainable growth in a fiercely competitive market landscape.

Become A Household Name With ZIA

In conclusion, the household category presents both challenges and opportunities for CPG brands. By embracing technology-driven solutions like image recognition, brands can overcome retail execution challenges, enhance visibility, and drive sales growth. 

Our technology empowers brands to stay ahead of the competition, adapt to changing consumer demands, and thrive in the dynamic household category landscape. Through ZIA, we offer a transformative solution that revolutionises retail execution, providing unparalleled accuracy, efficiency, and ease of use. 

With ZIA, household CPG brands can unlock new levels of success and establish themselves as industry leaders. Book a demo today to learn how Neurolabs can help your brand thrive. 

Harness Synthetic IR for your Retail Execution - Book a demo


At Neurolabs, we are revolutionising in-store retail performance with our advanced image recognition technology, ZIA. Our cutting-edge technology enables retailers, field marketing agencies and CPG brands to optimise store execution, enhance the customer experience, and boost revenue as we build the most comprehensive 3D asset library for product recognition in the CPG industry.


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