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  • Writer's pictureMaria Henry

Conscious Shoppers: How Synthetic Image Recognition Helps Brands Understand Their Consumers

Understanding the consumer is paramount to the success of consumer packaged goods (CPG) brands in today's dynamic shopping landscape. 


With consumer preferences evolving and environmental concerns escalating, sustainability has emerged as a critical factor for CPGs to navigate. Consumers seek products that align with their conscious attitudes and lifestyles, compelling brands to adapt their retail execution strategies to remain competitive.


But how can brands stay ahead of the curve? In this article, we'll explore the transformative potential of Synthetic Image Recognition (SIR) to gain comprehensive insights into consumer behaviours. 


We'll also dive into how, with our technology ZIA, CPG brands can unlock invaluable data-driven insights to inform their decision-making processes, refine their retail execution strategies, and ultimately thrive in today's ever-evolving market landscape.


Why Is Sustainability Important for CPGs?


Due to evolving consumer preferences and growing environmental concerns, sustainability is increasingly paramount to consumer packaged goods brands. 


Today's consumers are more informed and conscientious, seeking products that align with their environmental stewardship and social responsibility values. As a result, CPG brands recognise the imperative to adopt sustainable practices throughout their operations, from sourcing raw materials to packaging and distribution. 


Consumers are actively choosing brands that demonstrate commitment to sustainability, driving companies to prioritise eco-friendly initiatives to attract and retain customers. Moreover, with the rise of social media and online reviews, brands are under heightened scrutiny, necessitating transparent and authentic sustainability efforts to maintain consumer trust and loyalty.


In essence, sustainability has become a cornerstone of brand reputation and competitiveness in the modern marketplace, compelling CPG brands to integrate environmental sustainability into their core business strategies.


How IR Technology Helps Brands With Reputation Management 


Image recognition technology plays a pivotal role in brand reputation management for consumer packaged goods companies by enabling them to monitor and safeguard their brand image across various channels. Here are three key ways that this works:


Customer Insights: By understanding how consumers interact with their products and brand imagery, CPG companies can identify areas for improvement and tailor their marketing and product development strategies accordingly, ultimately enhancing brand reputation. IR technology helps companies gather data on how consumers interact and shop for their products, giving them insights to build on their Retail Execution (REX) strategies. 


Competitive Analysis: CPGs can use image recognition technology to monitor competitor activities and track industry trends. By analysing visual content shared by competitors, brands can gain valuable insights into competitor product launches, marketing campaigns, and consumer engagement strategies, enabling them to stay competitive and adapt their strategies as needed.


Brand Monitoring: CPG companies can use image recognition to monitor how their products are portrayed in-store (e.g. POP displays). By analysing images and videos retailers share, brands can ensure that their products are presented accurately and in line with their brand identity. Any discrepancies or misrepresentations can be addressed promptly to maintain brand consistency and integrity.


Overall, image recognition technology empowers CPG companies to proactively manage their brand reputation by monitoring visual content and leveraging consumer insights to enhance brand perception and loyalty.


How Synthetic Image Recognition (SIR) Changes The Game 


SIR is the latest revelation in IR technology. Using computer vision, SIR utilises proactive synthetic data instead of reactive real data. This means the results it gathers are more accurate and advanced than those standard IR can achieve. 


Visual showing a real world photo of a can and a synthetically generated one of the same can.

Here are some of the key ways in which Synthetic Image Recognition can help your brand achieve more robust insights:


Data Generation: Synthetic image recognition creates synthetic images from scratch using digital twins, with real images serving as a reference point. This approach allows for the generation of entirely new images that enrich the training dataset without recombining or modifying existing images. This process creates a larger and more diverse dataset, which enhances the model's ability to recognise patterns and generalise to unseen data. As a result, synthetic image recognition models tend to be more robust and perform better than models trained on smaller, less varied datasets.


Cost and Time Efficiency: Generating synthetic images is more cost-effective and time-efficient than collecting and labelling real-world images. Traditional image recognition methods require large amounts of labelled data, which can be expensive and time-consuming, especially when relying on third-party companies. In contrast, synthetic image generation can be automated and scaled up easily, reducing the time and resources required for dataset creation.


Adaptability to Diverse Environments: Synthetic image recognition models can better adapt to diverse environments and conditions, including lighting variations and packaging deformations. Because synthetic images can simulate a wide range of environmental factors, models trained on synthetic data are more versatile and resilient when deployed in real-world settings, avoiding. 


The example above demonstrates how synthetic data can be adapted to various environments and conditions, such as the deformations shown. This adaptability significantly improves our image recognition technology's accuracy in identifying deformable product packaging in real-world scenarios.


Overall, a Synthetic Image recognition solution minimises the risk of errors or misinterpretations in data analysis. Providing precise identification and classification of visual elements enhances the insights obtained, allowing for a deeper and more nuanced understanding of consumer behaviours, market trends, and competitor activities.


Introducing Neurolabs’ ZIA 


Our cutting-edge technology, ZIA (Zero Image Annotations), harnesses advanced image recognition, computer vision, and synthetic data techniques to empower brands in refining product assortment, tracking shelf placement, managing inventory, and enhancing in-store visibility. 


Neurolabs approach to Synthetic Image Recognition.

By automating data collection and providing real-time insights, ZIA revolutionises retail operations, enabling brands to optimise their presence and performance in physical stores. Here’s how ZIA can take your CPG brand to the next level: 


  • Effortless Product Onboarding: ZIA boasts a groundbreaking 'Universal Artwork Approach,' enabling users to effortlessly generate digital twins (3D Models) of products from existing PDF and PNG files. Simply upload the product or promotional artwork, and ZIA swiftly creates a digital twin, ensuring precise product onboarding. Even without artwork, our ZIA Capture app facilitates rapid product onboarding, taking less than 30 seconds per SKU. This seamless process enables swift catalogue updates, guaranteeing over 96% accuracy.



  • Continuous Improvement: ZIA continuously refines its accuracy by harnessing an extensive dataset comprising over 2 billion product images and 72 million shelf images. This robust capability ensures consistent catalogue updates and provides deeper insights, saving brands valuable time and resources.


  • Integration Made Easy: ZIA seamlessly integrates with existing Sales Force Automation (SFA) solutions, ensuring compatibility across diverse regions and adaptability to industry demands. This effortless integration streamlines operations, allowing brands to maximise the benefits of ZIA without disrupting existing workflows.


  • Competitive Insights: ZIA offers more than just insights into a brand's product catalogue; it also provides a comprehensive analysis of competitor activities. This encompasses assessing promotional materials, display strategies, sustainability initiatives, and competitor consumer engagement tactics. By understanding competitors' product strategies and execution, brands can develop informed strategies to maintain a competitive edge and effectively connect with consumers.


With highly accurate insights, your brand can gather deeper knowledge of consumers' desires and optimise your REX strategies accordingly. Neurolabs’ ZIA gives you the information you need to ensure your brand stays ahead of the competition in a highly competitive and quickly-changing market. 


Discover Neurolabs ZIA

Use SIR To Your Advantage, Discover ZIA With Neurolabs


In conclusion, the evolving landscape of consumer preferences and the increasing importance of sustainability have underscored the significance of understanding consumer behaviour for consumer packaged goods brands. With sustainability now a critical consideration, brands must adapt their retail execution strategies to resonate with conscious consumers.


Synthetic Image Recognition (SIR) emerges as a transformative tool in this endeavour, offering comprehensive insights into consumer behaviours and competitor strategies. Through Neurolabs' ZIA, CPG brands can harness invaluable data-driven insights to inform their decision-making processes and refine their retail execution strategies.


In a rapidly evolving market, gathering highly accurate insights is paramount. Neurolabs' ZIA empowers brands to stay ahead of the competition, ensuring they remain agile and responsive to consumers' evolving needs and preferences. 


Discover the transformative potential of ZIA today and unlock the path to innovation and success in the CPG industry.


Book a demo

 

At Neurolabs, we are revolutionising in-store retail performance with our advanced image recognition technology, ZIA. Our cutting-edge technology enables retailers, field marketing agencies and CPG brands to optimise store execution, enhance the customer experience, and boost revenue as we build the most comprehensive 3D asset library for product recognition in the CPG industry.

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