Welcome to the  Future of Retail Execution, Heineken

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We understand Heineken strives to be at the forefront of innovation and to become the best-connected brewer with a focus on data-driven decisions and excellence in retail execution.

Our cutting-edge synthetic image recognition technology supports your mission to empower sales with actionable insights and deploy AIDDA across 30 markets.

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Latest News and Resources

eBook:

Transforming REX with In-Store Scene Understanding and Generative Al.

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Visibility Matters:

How ZIA's Synthetic Computer Vision Shapes BeerCategory Strategy.

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Heineken's 360-DegreeVisibility

Staying ahead means not just monitoring your own range but having a complete view of the entire category - including emerging competitors. Adding Synthetic IR to AIDDA can revolutionise visibility for Heineken, offering a dual advantage:

Category-Wide Visibility

Full Catalogue and Competitor Coverage

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Beer Category: Navigating the Competitive Brew

Top-tier beverage CPG brand faces critical challenges in a fiercely competitive beer market.

99.6% Accuracy for SKU & POP materials

6% Reduction in false positives

10% Increase in catalogue coverage

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