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The FIFA World Cup 2026 represents the largest promotional opportunity of the decade for CPG brands.
With 48 teams, 104 matches across 16 host cities and billions of viewers worldwide, the tournament window from June 11 to July 19 will drive unprecedented in-store activation. But there’s a hard reality most brands face: 60–70% of promotional displays don’t execute as planned and many teams don’t realize until weeks later — when it’s already too late to act.
In this 45-minute webinar, Neurolabs and Databricks will explore how Execution Intelligence gives brands real-time, store-level visibility into what’s actually happening on the ground so teams can identify issues within hours, not weeks and take corrective action while promotions are still live.
What You’ll Learn
- Why traditional execution monitoring fails during high-stakes promotional windows
- How the “double blind spot” compounds execution and planning mistakes quarter after quarter
- A live demonstration of real-time execution visibility through a Databricks dashboard
- The critical path from now to June 11: what needs to happen to be World Cup-ready
- How to quantify your execution gap through an Execution Intelligence Sprint
Who Should Attend
This session is designed for leaders and teams responsible for in-store execution and promotional performance, including:
- Trade Marketing and Commercial Excellence leaders
- Revenue Growth Management teams focused on trade spend ROI
- Sales Analytics and Commercial Intelligence professionals
- Field Sales leadership accountable for execution outcomes
Speakers
Patric Fulop
Co-Founder & CTO, Neurolabs
Bryan Smith
Head of Industry Solutions, Consumer Industries, Databricks
This isn’t another analytics platform or a replacement for your existing data sources. Execution Intelligence completes your visibility stack by answering the question syndicated data can’t:
Did what we planned actually happen in stores — and did it drive what sold?
Register today to see how leading brands are preparing for World Cup 2026 with real-time execution visibility.