Staying ahead in retail execution and CPG means moving faster than the shelf changes. In 2022, a leading field marketing agency (FMA) came to Neurolabs needing to scale its image recognition across many CPG clients, most of them large household brands. Its existing setup could not keep up. What followed reset how the agency runs projects and how quickly it delivers results for its clients.

The challenge

The agency had ambitious growth plans and a strong market position, but one pressing problem: it could not scale its existing image recognition across multiple CPG clients. An internal system built by a previous vendor could not meet the scalability its growth targets demanded. The agency needed a technology partner that could take its execution work to a new level.

The solution: Neurolabs ZIA

Neurolabs introduced the agency to its ZIA (Zero Image Annotation) technology. Instead of annotating real photos, ZIA trains on synthetic images and 3D digital twins of each product. That speeds up model development and produces recognition that is more robust and reliable than real-data annotation. ZIA consistently delivers 98.3% product detection accuracy and maintains an average visual detection accuracy of +95% from the outset, often passing 98% for specific categories over time. Using ZIA, the agency rapidly grew one client’s catalogue from under 100 to over 700 SKUs, something that had previously seemed out of reach.

“The adoption of Neurolabs’ ZIA has transformed how we execute projects. What used to take us months can now be done in a matter of weeks. This increased efficiency has saved us time and allowed us to take on more projects.”

The results: speed and agility

The agency built ZIA’s flexible architecture into its own Sales Force Automation software, giving it an in-house capability tailored to its needs. The modularity of ZIA gave the agency real control over its image recognition, so it could respond quickly to market demands. Project timelines that were once measured in months dropped to weeks, letting the agency diversify its SKUs and strengthen its competitive position. It could also run short-term campaigns efficiently, with most SKU catalogues prepared in under two weeks.

ZIA in action: working with leading household brands

One standout result came from the agency’s work with a leading household brand. ZIA’s scene understanding gave the brand clear insight into critical zones across the store, including the header, pallet, shelf and podium. With that, the brand improved compliance with its retail standards and drove greater efficiency in execution, strengthening its market position and the shopper experience.

“Our collaboration with Neurolabs and the integration of synthetic data-driven image recognition technology have significantly boosted our capabilities, positioning us as a commanding presence in the industry.”

Built for future growth

The partnership rests on a shared commitment to helping CPG brands win at the shelf. With the ability to scale quickly and respond fast to client demands, the agency is well placed to keep its competitive edge and pursue its growth plans with confidence.

Call to action

Want to scale image recognition across your clients without the manual setup? Talk to our team.