Who It's For

Built for Commercial Teams Who Own Execution Risk.

Execution Intelligence is designed to land with the people who feel execution failures most directly and to expand across the organisation as the value becomes clear. If your commercial performance depends on what happens in store, Neurolabs was built for you.

How it works
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what to expect

Here’s What Working With Neurolabs Looks Like in Practice

<4 Weeks
To go live
+95%
Recognition accuracy
50%
Less store audit time
<1 Min
To add a new SKU
the shared value

One Product. Multiple Stakeholders. A Shared Execution Truth.

Built To Land With Commercial Teams, Scale With Governance

Execution Intelligence is designed to start where execution risk is felt most acutely, typically Trade Marketing or Commercial Excellence. Most programs begin with a time-bound Proof of Value sprint and develop into an always-on capability.

When Everyone Works From the Same Evidence, Everything Moves Faster

Decisions move faster. Retailer conversations shift from debate to proof. Field teams stop guessing and start acting on evidence. One shared execution reality replaces the fragmented, delayed reporting most commercial organizations rely on today.

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Who uses it most

The Roles That Feel Execution Failure First

Sales Operations & Commercial Excellence

You carry the execution accountability. When promotions miss their numbers, you're explaining the gap. Execution Intelligence gives you store-level visibility into what actually happened while the window is still open so you can act on it, not just report it.

Trade Marketing & Shopper Activation

You negotiated the display space, agreed the mechanic and committed the trade spend. But right now you have no reliable way to know if any of it went live as agreed. Neurolabs gives you image-level compliance proof while campaigns are still running.

Revenue Growth Management & Pricing

Your pricing strategy is set centrally. But price execution in the DMA is another matter. Neurolabs surfaces pricing variance, promo leakage and availability gaps by store or region while the window is still live, not weeks after it closes.

all the roles it serves

One Execution Truth Across the Commercial Organization

Trade Marketing & Shopper Activation

Replace assumption-based retailer conversations with image-level compliance proof. Know whether your trade investment executed as agreed while you can still do something about it.

 Field Execution & Sales Operations

Prioritize field visits with store and SKU-level evidence of exactly where to act and what to fix. Stop sending teams to stores that don't need a visit.

RGM & Commercial Excellence

Validate that execution delivered against plan. Ground trade ROI discussions in observed reality. Separate true demand signals from execution failure before drawing commercial conclusions.

Consumer Insights & Analytics

Enrich your analytics with execution truth and real-world context. Understand whether performance gaps are demand-driven or execution-driven before those gaps become strategic misreadings.

intelligent analytics

Start With One Team. Build an Execution Truth That Works for Everyone.

Execution Intelligence proves value quickly and most programs start with a time-bound Proof of Value sprint and develop into an always-on capability.

Collaboration

Every team works from the same store-level evidence. Field ops, Trade Marketing, RGM and leadership all see one shared truth that replaces fragmented reporting.

Enterprise Reality

Governed data delivery from day one. Integration-ready for modern analytics stacks and designed to complement existing POS, TPM and syndicated data.

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What our clients say

Trusted Across Channels by Teams Who Need Proof, Not Assumptions.

EVP Sales
“Execution gaps made actionable”

What stood out was the ability to turn shelf data into something actionable, not just capture what’s happening in store, but show where the gaps are and who needs to fix them.

Commercial Lead
“Faster visibility into in-market execution”

“Execution intelligence gives teams a much faster read on what’s really happening in market, from displays and pricing to planogram compliance, instead of waiting weeks for incomplete reporting.”

Trade Marketing Leader
“Broader coverage, more credible data”

“The value is in getting broader, more credible store-level coverage, so commercial teams can trust the data and use it in conversations with customers and internal stakeholders.”

Field Execution
“Better execution visibility beyond partial field coverage”

“The real value is getting execution visibility at a scale that teams can actually trust, especially when partial coverage makes it hard to prove what’s happening in store.”

EVP Sales
“Execution gaps made actionable”

What stood out was the ability to turn shelf data into something actionable, not just capture what’s happening in store, but show where the gaps are and who needs to fix them.

Commercial Lead
“Faster visibility into in-market execution”

“Execution intelligence gives teams a much faster read on what’s really happening in market, from displays and pricing to planogram compliance, instead of waiting weeks for incomplete reporting.”

Trade Marketing Leader
“Broader coverage, more credible data”

“The value is in getting broader, more credible store-level coverage, so commercial teams can trust the data and use it in conversations with customers and internal stakeholders.”

Field Execution
“Better execution visibility beyond partial field coverage”

“The real value is getting execution visibility at a scale that teams can actually trust, especially when partial coverage makes it hard to prove what’s happening in store.”

EVP Sales
“Execution gaps made actionable”

What stood out was the ability to turn shelf data into something actionable, not just capture what’s happening in store, but show where the gaps are and who needs to fix them.

Commercial Lead
“Faster visibility into in-market execution”

“Execution intelligence gives teams a much faster read on what’s really happening in market, from displays and pricing to planogram compliance, instead of waiting weeks for incomplete reporting.”

Trade Marketing Leader
“Broader coverage, more credible data”

“The value is in getting broader, more credible store-level coverage, so commercial teams can trust the data and use it in conversations with customers and internal stakeholders.”

Field Execution
“Better execution visibility beyond partial field coverage”

“The real value is getting execution visibility at a scale that teams can actually trust, especially when partial coverage makes it hard to prove what’s happening in store.”

Find Out What’s Happening on Your Shelf While You Can Still Do Something About It.

Talk to us about where execution breaks for your team.

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Frequently asked questions

Questions From the Teams We Work With

Who typically initiates an Execution Intelligence programme?

Most programs are initiated by VP Sales Operations, Head of Commercial Excellence or a Director of Trade Marketing, the people whose performance metrics are most directly affected by execution failure. IT and data teams are typically enablement stakeholders rather than the primary buyer.

We already have a field force. Why do we need this?

Even a large field team covers a fraction of your stores in any given week. Neurolabs tells them exactly which stores to prioritize and what to fix when they get there, turning broad coverage into targeted, evidence-backed deployment that makes your existing field investment more effective.

How does this sit alongside our SFA or CRM tools?

SFA and field tools tell your team what to do and when. Neurolabs tells them where to go and what to fix based on observed execution evidence at store and SKU level. They complement each other rather than overlap.

Can multiple teams access the same data?

Yes. Dashboards and datasets are structured for multiple stakeholder types from field-level action views to exec-ready outputs for leadership and QBRs. Everyone works from the same evidence base, formatted for how they actually use it.

What involvement do we need from IT or data teams to get started?

Minimal for the Proof of Value sprint. For ongoing programs involving data integration, we work with IT and data teams on governed delivery into your analytics stack. We're designed to complement existing data infrastructure, not displace it.

We help CPG teams see what's really happening on shelf and act on it before it costs them.
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