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Every Question We Get About Execution Intelligence, Answered
Execution Intelligence gives CPG teams real, store-level visibility into what's actually happening on shelf including availability, pricing, promotions and display all observed and delivered while campaigns are still live. It sits between your planning tools and your sell-through data, closing the gap that traditional reporting leaves open. Think of it as the layer that tells you what was planned versus what was executed, in time to do something about it.
Yes. Neurolabs is designed to sit alongside your existing data stack including sell-through data, promotional planning tools and retailer portals. We provide structured outputs that can feed into the reporting and analytics environments your teams already use so Execution Intelligence adds a new data layer rather than creating a new silo.
Most programs go live within a few weeks. We start with a Proof of Value sprint which is typically weeks one to four and this gets your priority stores live, establishes your baseline execution score and demonstrates measurable impact before any long-term commitment. From there, teams move into an always-on program at whatever scale makes sense.
Execution Intelligence is built for the whole commercial organisation, not just one team. Trade and commercial teams use it to track promotional compliance and protect in-store investment. Field and execution teams use it to prioritise store visits and fix issues faster. RGM and commercial excellence teams use it to benchmark performance, identify patterns and improve how future campaigns are planned.
Field sales tools help your team manage visits, routes and tasks. Execution Intelligence tells you what the outcome of those visits actually was, whether the shelf looked the way it should, whether the promo was compliant, whether product was available. It's not about managing activity; it's about measuring and improving execution quality across your in-scope stores.
No significant change is required. Neurolabs works alongside your existing field operation and your team continues their normal store visits while our platform captures and structures what they observe. We're designed to add intelligence to what your team is already doing, not replace or disrupt it.
Neurolabs works across convenience retail, grocery and hypermarkets, and on-premise and QSR environments. Each channel has its own execution dynamics and our platform is built to reflect that so what you track in a convenience store is different from what you track in a grocery multiple. We work with CPG teams whose brands appear across more than one channel type.
Audits and mystery shopping give you a snapshot, a small sample of stores, checked infrequently, reported after the fact. Neurolabs gives you continuous visibility across your agreed store universe with data delivered in-window so you can act while a campaign is still live. The difference isn't just speed, it's the ability to intervene before revenue is lost rather than count it after.
Neurolabs is built for CPG brands that sell through retail and need to know what's actually happening in store, not just what was planned. It's particularly valuable for commercial, field and RGM teams at mid-to-large CPG businesses where execution quality has a direct impact on revenue and promotional ROI.
Your Execution Score is a single, composite metric that reflects how well your brand is being executed across your in-scope stores at any given point. It draws on the four signals Neurolabs tracks: product availability, pricing accuracy, promotional compliance and display compliance. It's updated continuously so you can see how performance is trending week on week.
Neurolabs uses image recognition and computer vision to capture what's happening on shelf at a store level. Data is collected through your existing field operation and processed to give you structured, evidence-backed insights, not estimates or inferences. Every data point is tied to a specific store, time and product so you know exactly where issues are and when they occurred.
Neurolabs tracks four core signals: product availability (is your product on shelf and in stock?), pricing accuracy (is it priced correctly at point of sale?), promotional compliance (is the promotion displaying as agreed with the retailer?) and display compliance (are secondary displays and fixtures executed as planned?). Together, these give you a complete picture of in-store execution quality.
Neurolabs is built to integrate with the tools and data environments CPG teams already use. Structured outputs can be pushed into your existing BI platforms, data warehouses or reporting tools, meaning your teams see Execution Intelligence data in the context of their wider commercial picture rather than in isolation.
Data is processed and available rapidly after capture. This is what makes in-window action possible. Rather than waiting for end-of-period reporting, your team can see what's happening in near real-time and respond before execution gaps become revenue losses.
Yes. Data security and confidentiality are core to how Neurolabs operates. Your store-level data, commercial insights and program outputs are kept strictly within your organisation's environment and are never shared with third parties, including retailers. If you have specific security or compliance requirements, our team can walk you through how we handle data as part of the onboarding process.
Yes. We provide structured data outputs that can be accessed programmatically or exported into your preferred formats. If your team has specific integration requirements, we work with you during onboarding to make sure Execution Intelligence data flows into your existing workflows in the way that makes most sense for your organisation.
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