The Perfect Store KPI Playbook

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Every CPG business has a version of perfect store execution. Some call it a picture of success, some call it PICOS, some call it a store check standard. Most brands agree on the ambition. Far fewer agree on how to measure it.

Our new playbook, The Perfect Store KPI Playbook, sets out how CPG teams define, measure and act on the five levers of in-store execution. It's built from conversations with 28 brands and bottlers across EMEA and the Americas, and it's free to download.

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What 28 CPG teams actually measure

We looked at how 9 brands in EMEA and 19 brands and bottlers in the US and Latin America describe their perfect store priorities. Three findings stand out.

EMEA leads with share of shelf. The Americas lead with price. In EMEA, facings and share of shelf were the most common priority. In the US and Latin America, price and promotion compliance came first by a distance.

Secondary space is a priority everywhere. Roughly four in ten teams in both regions put displays, POSM or coolers near the top of the list, because that is where trade spend is most concentrated and least verified.

The same two frustrations repeat. The data arrives too late and teams take huge volumes of photos that nobody has time to review. One brand holds more than ten million field photos that have never been indexed.

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What you'll learn inside

A KPI and formula for each lever: availability, share of shelf, price and promotion, secondary space and planogram compliance.

The counting rules that move the number, from separating true out of stock from out of shelf to deciding how empty facings count.

A weighted scorecard you can adapt by channel, because a perfect store standard should describe what good looks like in a specific store type, not a single global ideal.

How to turn a score into action while the commercial window is still open, plus a self-assessment to see where your programme stands today.

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Built for commercial leaders

This playbook is written for the people accountable for in-store execution: VP Sales, Directors of Trade Marketing, RGM and field operations leaders at CPG brands and bottlers.

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Download the playbook

The Perfect Store KPI Playbook is a practical guide to measuring perfect store execution in a way your field teams trust and your managers can act on. Get your free copy.