ZIA Product Reference Guide

Last updated on September 17, 2026.

1. Introduction

This Product Guide defines the different modules and add-ons that make up Neurolabs' ZIA Software. It sets out what each Module does, what a subscription entitles the Customer to, and where the boundary sits.

It does not specify any pricing. Charges, quantities and the specific Modules licensed are set out in the Order Form.

It also specifies details of the various Subscription Tiers offered by Neurolabs, and the corresponding units of measurement and entitlements per Subscription Tier.

It constitutes the "Product Guide" as defined in the Neurolabs' Customer Terms, which forms part of the Agreement between the parties.

This version 1 of the Product Guide was last updated on September 7, 2026. Historic versions are available on request.

Key terms of reference used in this Product Guide

Document	Function
Customer Terms	The governing terms of the agreement with Neurolabs, available at neurolabs.ai/legal-customer-terms. If another agreement has been signed in writing between the parties, it shall apply in lieu of the Customer Terms.
SLA	Sets out Neurolabs' uptime and accuracy commitments per module or add-on, as well as its general delivery and support commitments, available at neurolabs.ai/legal-sla.
This Product Guide	Defines the modules, add-ons, Subscription Tiers, units of measure and entitlements.
Order Form	Specifies the exact Modules, Subscription Tier, add-ons and other services purchased as well as the corresponding charges.

Where a term is capitalised here and not defined, it has the meaning given in the Customer Terms or the Order Form. References to the Order Form are references to the Order as defined in the Customer Terms.

2. Units of Measure

Unit	Definition
Image	A single image submitted for processing that meets the Image Quality Requirements in section 3.2 of the SLA. Published processing times assume an Image containing roughly 40 products.
Item (SKU)	A SKU, poster or promotion, the Customer's own or a competitor's, within a category supported under the agreed Use Case.
Tenant	A separated instance of ZIA with its own catalogue, users and data. See section 3 of this Product Guide.
Authorized User	A named individual permitted to access ZIA under the Order Form, as defined in the Customer Terms.
Use Case	The retail environment (off-trade, on-trade or display) together with the Supported Concepts ZIA is licensed to detect. A further retail environment is a new Use Case.
Supported Concept	A concept class Neurolabs is contracted to detect: SKU, point-of-sale material, price tag, poster, shelf row and region of interest.

3. Tenants

A Tenant separates one set of catalogue, users and data from another. Most Customers need one. Groups operating across several markets often need more.

Type	What it is	Image allowance	Catalogue allowance
Primary Tenant	The first Tenant on the Order Form	Draws on the Subscription Tier	1,000 own SKUs
Additional Tenant	A further Tenant for the same organisation, typically a separate market or operating company	Pooled with the Primary Tenant	A further 1,000 own SKUs

The Image allowance attaches to the Order Form and is pooled across the Tenants under it. Consumption is reported per Tenant so the Customer can see where volume goes.

An Additional Tenant is available to the same legal entity or corporate group. A Tenant serving a different legal entity needs its own Order Form and Subscription Tier, unless otherwise specified in an Order Form.

4. ZIA Vision

Base Platform. Every ZIA subscription includes ZIA Vision.

Vision detects Supported Concepts in an Image, extracts features from what it finds and returns structured results. It also holds the catalogue in which the Customer's Items, their metadata and their visual reference data are stored, enriched and maintained.

Available through the REST API (v3) and the Vision web application.

Recognition, off-trade and display

Capability

SKU, single unit
SKU, multipack
SKU in shelf-ready packaging
Price tag detection
On-shelf promotional material
Poster detection
Shelf strips
Facing count for multipacks
Shelf row and fixture detection
Role-based access control

Recognition, on-trade

Licensed where the Order Form specifies an on-trade Use Case.

Capability

Beer taps
SKU, single unit, back bar

Catalogue Management

Capability

Item and metadata management: barcode, name, size, brand, category and competitor indicators, with custom properties
Product variation image data storage
AI-assisted product detail enrichment
Generation of 3D assets from Item artwork
Visual reference data review and approval
Synthetic data generation

What the subscription covers

Catalogue Management is included for the Customer's own catalogue up to 1,000 SKUs per Tenant, including upkeep as new, changed, seasonal and promotional lines come through.

The Customer supplies the source material, either by capturing products in store through ZIA Lens or by providing artwork. Neurolabs processes, enriches and maintains what it receives. Onboarding carried out by Neurolabs on the Customer's behalf, volume above the allowance and competitor catalogue at any volume are quoted as Managed Services.

Not included

Concepts outside the Supported Concept list
Categories or retail environments not named in the Order Form
Competitor Items not onboarded to the catalogue
Catalogue onboarding effort itself, which is an Implementation Service
Data migration from third-party systems

5. ZIA Operations

Optional Module. Requires ZIA Vision.

Where the Customer's retail universe and field activity are managed, and the route by which field capture reaches the catalogue.

Capability

Outlets and chains: retail universe management
Campaign management
Mission management
Catalogue flow: routing field-captured Images and reference data from ZIA Lens into ZIA Vision

Available through the Operations web application and the REST API.

Not included

Catalogue storage, enrichment and 3D asset generation, which sit in ZIA Vision
Supply of a field workforce

6. ZIA Insights

Optional Module. Requires ZIA Vision.

Recognition and catalogue data, aggregated for reporting or delivered into the Customer's own data estate. Insights is licensed in one of two shapes. The Order Form states which.

Model	What the Customer gets
Standalone environment	A Neurolabs-hosted environment with dashboards and shareable views, used directly by the Customer's commercial and field teams
Data distribution	Recognition and catalogue data delivered into the Customer's own data lake or warehouse, for analysis in the Customer's own tooling

Capability

Catalogue health dashboard
SKU presence dashboard
Overview analytics and Execution Intelligence
Realogram price view (requires the Digital Realogram add-on)

Available through embedded dashboards, the Insights data store, Openshare links, data lake or warehouse delivery, the Open API, the Databricks integration and Neurolabs technology partners.

Not included

Bespoke dashboard development, which is a Professional Service
The Customer's own BI warehouse and any analysis performed inside it
Transformation or modelling of data once delivered to the Customer's estate

7. ZIA Lens

Optional Module. Requires ZIA Vision and ZIA Operations.

The Neurolabs field application. Field operators capture the shelf under guidance and onboard products the catalogue does not yet recognise.

Lens suits brands that do not already run a sales force automation tool, where it is the whole field application rather than a component of one.

Capability

Authentication and mission list
Guided shelf capture and upload
Barcode scanning against the local catalogue
SKU onboarding: guided multi-angle capture of new or unrecognised Items, linked to shelf context
Local catalogue sync for offline use

SKU onboarding

Where an operator meets an Item the catalogue does not recognise, they capture it without leaving the mission: a barcode scan against the local catalogue, then guided multi-angle capture. What they capture routes through ZIA Operations into Catalogue Management in ZIA Vision.

Lens is one of the two ways the Customer supplies the catalogue source material described in section 4. The other is artwork.

Available on iOS (iPhone).

Not included

Device hardware
Android and iPad
Catalogue storage, enrichment and 3D generation, which sit in ZIA Vision
Embedding Lens capture in a third-party application, which requires the ZIA Mobile SDK

8. ZIA Mobile SDK

Optional Module. Requires ZIA Vision.

The same capture capability, embedded in an application the Customer already ships to its own field teams. It submits directly to the Vision API.

The SDK suits field marketing agencies and brands already running a sales force automation tool, where asking field operators to carry a second application is not realistic.

Capability

Embedded camera capture with configurable quality checks for blur, glare, brightness and angle
Resumable upload client with a durable queue
On-device detection models
Authentication against the Customer's Tenant

Images captured through the SDK are processed under the Customer's subscription and count against the Subscription Tier in the same way as any other Image.

Licence conditions

Applications embedding the SDK are named in the Order Form. Redistribution is limited to those applications, the licence runs co-terminously with the subscription, and the SDK may not be reverse engineered or its models extracted or retained.

Not included

SKU onboarding, which is ZIA Lens
Field activity management, which is ZIA Operations
Sublicensing of ZIA Vision, Operations or Insights functionality
White-labelling of the ZIA web applications
Access to Neurolabs models or training data

9. Add-ons

Add-ons extend what ZIA Vision extracts from an Image. Each requires the Base Platform and is charged as an uplift per Image.

Digital Realogram

Spatial reconstruction of the shelf: where products sit relative to one another and where they are missing.

Capability

Realogram and gap detection
Shelf row and fixture detection
Realogram price view (requires ZIA Insights)

Planogram compliance scoring against the Customer's own planogram, linear shelf size estimation and extended shelf stitching are not included.

Revenue Intelligence

Pricing and promotional data extracted from detected concepts, and associated to the SKU it applies to.

Capability

Pricing metrics: price, promotion and poster recogniser
Price and promotion matched to SKU

Realogram and Revenue Intelligence bundle

Both add-ons together, at a lower combined rate than buying each on its own.

10. Subscription Tiers

Subscription Tiers are volume bands. They do not change what ZIA can do: two Customers on different Subscription Tiers with the same Modules and add-ons get the same capability.

Subscription Tier	Images included per contract year
Starter	100,000
Growth	1,000,000
Scale	5,000,000

Choosing a Subscription Tier is a fixed commitment for the agreed Initial Subscription Period (unless otherwise agreed in an Order Form). Images consumed above the included allowance are charged at the additional-Image rate in the Order Form. The subscription charge includes Catalogue Management within the allowance described in section 4, and there is no set-up fee.

ZIA Lens and the ZIA Mobile SDK are licensed separately, by number of Authorized Users, as set out in the Order Form.

A contract year is typically defined in an Order Form, being each 12 month contract year starting on the Agreement Commencement Date specified in the Order Form.

11. Services

Two kinds of work sit alongside the subscription. Both are charged on the day rates in the Order Form.

Managed Services

Recurring catalogue operations beyond what the scope of the Subscription Services cover.

The Customer's own catalogue above the included allowance
Competitor catalogue, at any volume
Product onboarding carried out by Neurolabs through its partner network, where the Customer has no way to capture in store or supply artwork

Professional Services

One-off engagements with a defined end.

Implementation and onboarding: Tenant setup, configuration, Use Case definition, integration support and go-live
Integration engineering beyond the documented endpoints
Mobile SDK integration support
Custom dashboard development
Training and enablement
Data migration from a third-party system

12. Outside the subscription

The following Services are not included as part of the Subscription Services, and for the avoidance of doubt, we have outlined where they are available as Professional Services from Neurolabs.

Not included	Where it sits instead
Product onboarding done for the Customer	Managed Services
Competitor catalogue	Managed Services
Catalogue above the included allowance	Managed Services
Implementation and integration work	Professional Services
Bespoke dashboards	Other one-off Professional Services
Field workforce	Not offered
Device hardware	Not offered
Retail environments or categories not in the Order Form	A new Use Case

Capabilities not listed in this Product Guide are not licensed, whether or not they exist in the platform. Availability of any specific capability for a Customer's deployment is confirmed in the Order Form.